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From College Apartment to ABC's Shark Tank: Two Seniors Pitch Patented Material Innovation

From College Apartment to ABC's Shark Tank: Two Seniors Pitch Patented Material Innovation

BRCĒ (pronounced “brace”), a performance materials startup founded by Michigan State University seniors and former athletes Madhav Aggarwal (CEO) and Tanvi Gadamsetti (COO), will debut on ABC’s “Shark Tank” on...

The Story Behind Our Name: BRCĒ

The Story Behind Our Name: BRCĒ

BRCĒ ( BRCE or BRACE ) represents strength and resilience. Learn how our name and design reflect advanced material tech that never quits, laces engineered to perform.