BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
BRCĒ Hoops Shoelaces
Ankle Stability
Ankle Stability Tighter shoes means better traction.
Lattice Lock Technology™
Lattice Lock Technology™ Untie-Resistant.

BRCĒ Hoops Shoelaces

Regular price $14.99 USD
Regular price Sale price $14.99 USD

3 total reviews

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Color: CARBON / Black
LENGTHS: 36 IN | 90 CM

Not sure? Most sneakers use 54 in.

WHAT HOLDS YOU TOGETHER

  • In stock
  • Inventory on the way

Lock In for Quick Cuts and Jumps

Keep up with every pivot, crossover, and rebound with a performance focused basketball lace. Our laces are designed for basketball players who need unwavering agility, grip, and stability from tip-off to final buzzer. Using our patented lattice grip, these laces hold their knot under sweat, impact, and constant motion, so you only need to focus on the game, not your shoes. Whether you’re wearing Nike, New Balance, or any court shoe, these shoelaces stay tight so your performance never slips.

BRCĒ Hoops Shoelaces

BRCĒ Hoops Shoelaces

Regular price $14.99 USD
Regular price Sale price $14.99 USD

BRCĒ delivers exceptional grip, consistent tension, and improved lateral ankle stability.

Dr. James VoosPresident, NFL Physicians Society; Professor and Chair, UH Department of Orthopaedic Surgery

Designed for Serious Basketball Players

Basketball pushes your athletic gear to the limit with quick bursts, lateral cuts, leaps, and sudden stops. Under dynamic loads, conventional laces often loosen, fray, or allow fit drift. With BRCĒ Hoops Shoelaces, we counter exactly that. Our laces provide stability through every pivot, lock down your fit during mid-air plays, and hold strong in cross-court, full-court, and fast-break action.

On hardwood or outdoor courts, these shoelaces will never be the weak link and pair perfectly with your shoe accessories setup

Basketball Laced Technology

Using our microhook/microridge architecture, BRCĒ Hoops Laces creates a micro-lace locking mechanism that maintains tension even during aggressive force, stop-start acceleration, and impact from landings.

  • All-Weather Grip keeps your knot secure, indoors or out, rain or shine.
  • Ankle Stability helps you have better traction on the court.
  • Jump and Rebound Integrity lock laces in place during high impact jumps, minimizing slack.
  • Lattice Grip Tech braces your shoes to your feet and makes your knots untie-resistant.
  • Sweat and Spill-Resistant Coating protects your laces from moisture, sweat, and court grime and keeps your laces secure.

The Science of the lace

At its core, BRCĒ is a material science company built on innovation, stability, and performance. Our patented interlocking grip technology is derived from space-grade composite materials, engineered for high-friction environments where failure isn’t an option.

Micro-hooks

Tiny protrusions that latch onto the opposite layer.

Micro-Ridges

Fine surface textures that interlock across layers.

By integrating microhooks and microridges into each lace fiber, we’ve created a surface that grips against itself, preventing slippage even under extreme vibration or motion. This unique structure mirrors how braces and supports work in engineering: by redistributing pressure and reinforcing key stress points.

The result is the world’s first lacing system that truly “never quits.” From running to basketball to everyday wear, BRCĒ is more than a lace; it’s a performance tool designed to move with you, endure, and brace every stride

Frequently asked questions

What shoelace length should I get?

It depends on your shoe and eyelet count. As a starting point: kids' sneakers usually take 24" or 36", most adult athletic shoes take 36" or 54", and boots or high-tops usually need 72". If you're between sizes, size up, a little extra length is easier to manage than laces that are too short. Check our size guide for the full breakdown by shoe size and eyelet count. Check our sizing chart here.

What laces should I purchase for everyday wear?

For everyday shoes, school, casual sneakers, regular movement we recommend our Running line as the best general purpose. It's built for lightweight, all-day comfort.

What's actually different about the material?

It's a patented composite textile - U.S. Patent #12,408,733 - with a micro-textured surface that grips more the more it's put under tension. Nothing added, nothing extra to break. Just the lace itself, engineered to lock in when it matters.

Do I need to do anything special to install them?

Nope, lace them up exactly the way you would any other pair. No tricks, no tools, no learning curve.

What if they don't work for us?

No worries, we want you to be happy with them. You've got 30 days to return them, as long as they're unworn and still in original packaging. Just email us at support@brce.shop and we'll walk you through it.

How long do they last?

Long enough to get you through a full season of daily wear like recess, practice, everyday movement, all of it. 

What shoes do they work with?

Any standard lace-up shoe with eyelets like sneakers, cleats, skates, hiking boots, walking shoes you name it. For sport-specific performance (extra ankle lockdown, ice grip, court traction), check out our dedicated lines.

What makes BRCĒ shoelaces safe for everyday use?

They're a woven textile, same as a standard lace, no clips, hardware, or added parts. The grip comes from the fiber structure itself, so there's nothing extra to catch, snap, or come loose.

Can I leave the BRCĒ shoelaces tied and just slip my shoes on and off?

Yes, that's actually how a lot of people use them. Once tied to your fit, they hold their tension, so slipping in and out works great.

Will they be harder to untie than regular laces?

Not at all! They tie and untie just like the laces you're used to. The grip only activates under motion, so day-to-day handling doesn't change.