BRCĒ Hoops Laces

Designed for Serious Basketball Players

Basketball pushes your athletic gear to the limit with quick bursts, lateral cuts, leaps, and sudden stops. Under dynamic loads, conventional laces often loosen, fray, or allow fit drift. With BRCĒ Hoops Laces, we counter exactly that. Our laces provide stability through every pivot, lock down your fit during mid-air plays, and hold strong in cross-court, full-court, and fast-break action.

On hardwood or outdoor courts, these laces will never be the weak link and pair perfectly with your shoe accessories setup

Basketball Laced Technology

Using our microhook/microridge architecture, BRCĒ Hoops Laces creates a micro-lace locking mechanism that maintains tension even during aggressive force, stop-start acceleration, and impact from landings.

All-Weather Grip keeps your knot secure, indoors or out, rain or shine.
Ankle Stability helps you have better traction on the court.
Jump and Rebound Integrity lock laces in place during high impact jumps, minimizing slack.
Lattice Grip Tech braces your shoes to your feet and makes your knots untie-resistant.
Sweat and Spill-Resistant Coating protects your laces from moisture, sweat, and court grime and keeps your laces secure.

The Science of the lace

At its core, BRCĒ is a material science company built on innovation, stability, and performance. Our patented interlocking grip technology is derived from space-grade composite materials, engineered for high-friction environments where failure isn’t an option.

Micro-hooks

Tiny protrusions that latch onto the opposite layer.

Micro-Ridges

Fine surface textures that interlock across layers.

By integrating microhooks and microridges into each lace fiber, we’ve created a surface that grips against itself, preventing slippage even under extreme vibration or motion. This unique structure mirrors how braces and supports work in engineering: by redistributing pressure and reinforcing key stress points.

The result is the world’s first lacing system that truly “never quits.” From running to basketball to everyday wear, BRCĒ is more than a lace; it’s a performance tool designed to move with you, endure, and brace every stride