Resist untying during rapid lateral movements.

What holds you together?
Jeremy Fears Jr. is no stranger to overcoming adversity. His story continues to write itself as he reflects on his testimony. Shop BRCĒ Hoops Laces today, worn by Jeremy Fears Jr.
BRCE X JEREMY FEARS

Untie-Proof

Anti-Fray

Lightweight

Shop BRCĒ laces
Precisely engineered for each sport

Why Shoelaces?
While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.
BRCĒ laces
never quit.
Untie-Proof
Support
Grip tightly to footwear eyelets and uppers.
Pressure Distribution
Provide enhanced ankle lockdown, critical for performance and injury prevention.
Precisely Engineered
Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.

the science behind BRCĒ
A Micro-Grip Revolution in Textile Engineering.
How our laces work
At the heart of every BRCĒ product is our patented composite textile—a dual-layer micro-structured material engineered for extreme grip, durability, and control. The fibers are braided, woven, or knitted together into a two-layer configuration. Between these layers, two key microstructures emerge:
Micro-hooks
Tiny protrusions that latch onto the opposite layer.
Micro-Ridges
Fine surface textures that interlock across layers.
Together, this acts like "micro-Velcro", creating internal friction and locking that resist sliding, stretching, or loosening—especially under high athletic stress.
Featured. Backed. Proven.



Basketball

Soccer/Football

Running/Track

Industrial/Hiking


Created by athletes for athletes
#TEAMBRCĒ
Proven athletes at both the college and professional level aren’t just rallying behind the mission—they’re invested in it.