Shoelaces that NEVER COME UNTIED™

The world's most recognizable leagues use BRCĒ as their new lace standard.

What holds you together?

Jeremy Fears Jr. is no stranger to overcoming adversity. His story continues to write itself as he reflects on his testimony. Shop BRCĒ Hoops Laces today, worn by Jeremy Fears Jr.

BRCE X JEREMY FEARS

Untie-Proof

Micro-Grip Tech

Anti-Fray

Weather Resistant

Lightweight

Clean Running Strides

Shop BRCĒ laces
Precisely engineered for each sport

Why Shoelaces?

While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.

BRCĒ laces
never quit.

Untie-Proof

Resist untying during rapid lateral movements.

Support

Grip tightly to footwear eyelets and uppers.

Pressure Distribution

Provide enhanced ankle lockdown, critical for performance and injury prevention.

Precisely Engineered

Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.

the science behind BRCĒ

A Micro-Grip Revolution in Textile Engineering.

How our laces work

At the heart of every BRCĒ product is our patented composite textile—a dual-layer micro-structured material engineered for extreme grip, durability, and control. The fibers are braided, woven, or knitted together into a two-layer configuration. Between these layers, two key microstructures emerge:

Micro-hooks

Tiny protrusions that latch onto the opposite layer.

Micro-Ridges

Fine surface textures that interlock across layers.

Together, this acts like "micro-Velcro", creating internal friction and locking that resist sliding, stretching, or loosening—especially under high athletic stress.

Featured. Backed. Proven.

Impact on Ankle Health & Injury Prevention

How Do Laces Affect Injury Risk?

Athletes with loose or low-quality laces are more likely to suffer ankle rolls, chronic strain, or delayed recovery. BRCĒ’s micro-grip system ensures consistent support throughout the game—minimizing stress and accelerating recovery post-injury.

The right lacing system plays a crucial biomechanical role:

Ankle Stability

Reduces excessive ankle inversion/eversion (common causes of sprains).

Support

Keeps footwear snug under dynamic loads, reducing wobble.

Pressure Distribution

Promotes even compression, reducing overuse stress on tendons.

Why We Make Sport-Specific Laces
Each sport brings its own demands:

Basketball

Requires high elasticity and flame resistance for rapid verticals and contact.

Soccer/Football

Demands ultra-lightweight, high-tension grip for fast direction changes.

Running/Track

Prioritizes untie resistance with low elasticity for repetitive motion control.

Industrial/Hiking

Requires thermal stability and maximum durability.

No more one-size-fits-all gear. With BRCĒ, every lace is engineered for your sport, your stride, your safety.

Created by athletes
for athletes

#TEAMBRCĒ

Proven athletes at both the college and professional level aren’t just rallying behind the mission—they’re invested in it.