Anti-Fray
Lightweight
Resist untying during rapid lateral movements.
The world's most recognizable leagues use BRCĒ as their new lace standard.
What holds you together?
Jeremy Fears Jr. is no stranger to overcoming adversity. His story continues to write itself as he reflects on his testimony. Shop BRCĒ Hoops Laces today, worn by Jeremy Fears Jr.
BRCE X JEREMY FEARS
Untie-Proof
Micro-Grip Tech
Anti-Fray
Weather Resistant
Lightweight
Clean Running Strides
Shop BRCĒ laces
Precisely engineered for each sport
BRCĒ Soccer Laces (Fútbol)
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ RUNNING Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Racket Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Hoops Laces (Basketball)
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
All-Sport
Arch Support.
Light Weight.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ All-Sport Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
Why Shoelaces?
While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.
BRCĒ laces
never quit.
Untie-Proof
Support
Grip tightly to footwear eyelets and uppers.
Pressure Distribution
Provide enhanced ankle lockdown, critical for performance and injury prevention.
Precisely Engineered
Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.
the science behind BRCĒ
A Micro-Grip Revolution in Textile Engineering.
How our laces work
At the heart of every BRCĒ product is our patented composite textile—a dual-layer micro-structured material engineered for extreme grip, durability, and control. The fibers are braided, woven, or knitted together into a two-layer configuration. Between these layers, two key microstructures emerge:
Micro-hooks
Tiny protrusions that latch onto the opposite layer.
Micro-Ridges
Fine surface textures that interlock across layers.
Together, this acts like "micro-Velcro", creating internal friction and locking that resist sliding, stretching, or loosening—especially under high athletic stress.
Featured. Backed. Proven.
Impact on Ankle Health & Injury Prevention
How Do Laces Affect Injury Risk?
Athletes with loose or low-quality laces are more likely to suffer ankle rolls, chronic strain, or delayed recovery. BRCĒ’s micro-grip system ensures consistent support throughout the game—minimizing stress and accelerating recovery post-injury.
The right lacing system plays a crucial biomechanical role:
Ankle Stability
Reduces excessive ankle inversion/eversion (common causes of sprains).
Support
Keeps footwear snug under dynamic loads, reducing wobble.
Pressure Distribution
Promotes even compression, reducing overuse stress on tendons.
Basketball
Requires high elasticity and flame resistance for rapid verticals and contact.
Soccer/Football
Demands ultra-lightweight, high-tension grip for fast direction changes.
Running/Track
Prioritizes untie resistance with low elasticity for repetitive motion control.
Industrial/Hiking
Requires thermal stability and maximum durability.
Created by athletes for athletes
#TEAMBRCĒ
Proven athletes at both the college and professional level aren’t just rallying behind the mission—they’re invested in it.