Shop the Tee

Movement starts young. Let's keep them going.

BRCĒ x Marathon Kids

A partnership built on one idea: kids who move with purpose grow into adults who never stop. We're teaming up with Marathon Kids to help more young runners cross more finish lines.

Why we're in this together

BRCĒ makes gear for those who move with purpose. Marathon Kids makes sure kids have the chance to. Their free running programs help young people build the habit of movement early and that's a mission we want behind, not just alongside.

This partnership is our way of putting that alignment into action: supporting Marathon Kids' work directly, and celebrating the kids who show up to move every day.

What Marathon Kids does

Marathon Kids gets young people running, walking, and moving toward a lifetime of healthy habits: one mile, one goal, and one celebration at a time. Through free running programs in schools and communities, Marathon Kids helps kids build confidence, resilience, and a love of movement that lasts well beyond the finish line.

Putting it into action

To kick things off, we ran our first-ever Marathon Kids x BRCĒ T-Shirt Design Contest, inviting kids to design a shirt that captures what movement means to them. 20% of every shirt sold goes directly to Marathon Kids.

Meet the designer:

Congratulations to Madison, a 4th grader from Bonny Slope Elementary, whose creative design was selected to become an official Marathon Kids x BRCĒ T-shirt!

A huge thank you to everyone who submitted a design. We loved seeing the creativity and imagination that went into each entry, and we're grateful to everyone who helped make our first Marathon Kids x BRCĒ T-Shirt Design Contest such a fun celebration of movement and creativity.