BRCĒ (pronounced “brace”), a performance materials startup founded by Michigan State University seniors and former athletes Madhav Aggarwal (CEO) and Tanvi Gadamsetti (COO), will debut on ABC’s “Shark Tank” on March 4 to pitch “Shoelaces That Never Quit™.” The laces are the first proof-of-concept application of BRCĒ’s patented polymer-composite material, described as stronger than steel, fire resistant, lightweight, and weather resistant. The founders link their mission to preventing injuries caused by equipment failure and argue consistent lace tension improves ankle stability without restricting mobility. Read the full article on Yahoo Finance.
