Untie-resistant ShoelacesTHAT NEVER QUIT.®

The new lacing standard of the world's most recognizable leagues.

Untie-Resistant

Micro-Grip Tech

Anti-Fray

Weather Resistant

Lightweight

Clean Running Strides

Shop BRCĒ laces
Precisely engineered for each sport

Why Shoelaces?

While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.

BRCĒ laces
never quit.

Untie-Resistant

Resist untying during rapid lateral movements.

Support

Grip tightly to footwear eyelets and uppers.

Pressure Distribution

Provide enhanced ankle lockdown, critical for performance and injury prevention.

Precisely Engineered

Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.

Created by athletes
for athletes

#TEAMBRCĒ

Proven athletes at both the college and professional level aren’t just rallying behind the mission—they’re invested in it.