Shoelaces that NEVER COME UNTIED™

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The world's most recognizable leagues use BRCĒ as their new lace standard.

BRCĒ & PGA Tour : BRCĒ's performance-engineered laces give elite golf athletes the edge to stay locked in - every swing, every step.

Let's raise the standard. BRCĒ is a proud technology sponsor of the 2025 PGA Tour Barracuda Championship

Untie-Proof

Micro-Grip Tech

Anti-Fray

Weather Resistant

Lightweight

Clean Running Strides

Shop BRCĒ laces
Precisely engineered for each sport

Sale

Running

Arch Support. Light Weight.

$14.99 USD

~~$19.99 USD~~ $14.99 USD

BRCĒ Running Laces

$14.99 USD

~~$19.99 USD~~ $14.99 USD

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Sale

Racket

Arch Support. Light Weight.

$14.99 USD

~~$19.99 USD~~ $14.99 USD

BRCĒ Racket Laces

$14.99 USD

~~$19.99 USD~~ $14.99 USD

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Sale Preorder

Hoops

Arch Support. Light Weight.

$14.99 USD

~~$19.99 USD~~ $14.99 USD

BRCĒ Hoops Laces

$14.99 USD

~~$19.99 USD~~ $14.99 USD

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Sale

Fútbol

Arch Support. Light Weight.

$14.99 USD

~~$19.99 USD~~ $14.99 USD

BRCĒ Football Laces

$14.99 USD

~~$19.99 USD~~ $14.99 USD

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Sale

All-Sport

Comfortable Fit. Built to Last.

$14.99 USD

~~$19.99 USD~~ $14.99 USD

Why Shoelaces?

While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.

BRCĒ laces
never quit.

Untie-Proof

Resist untying during rapid lateral movements.

Support

Grip tightly to footwear eyelets and uppers.

Pressure Distribution

Provide enhanced ankle lockdown, critical for performance and injury prevention.

Precisely Engineered

Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.

the science behind BRCĒ

A Micro-Grip Revolution in Textile Engineering.

How our laces work

At the heart of every BRCĒ product is our patented composite textile—a dual-layer micro-structured material engineered for extreme grip, durability, and control. The fibers are braided, woven, or knitted together into a two-layer configuration. Between these layers, two key microstructures emerge:

Micro-hooks

Tiny protrusions that latch onto the opposite layer.

Micro-Ridges

Fine surface textures that interlock across layers.

Together, this acts like "micro-Velcro", creating internal friction and locking that resist sliding, stretching, or loosening—especially under high athletic stress.

Featured. Backed. Proven.

Impact on Ankle Health & Injury Prevention

How Do Laces Affect Injury Risk?

Athletes with loose or low-quality laces are more likely to suffer ankle rolls, chronic strain, or delayed recovery. BRCĒ’s micro-grip system ensures consistent support throughout the game—minimizing stress and accelerating recovery post-injury.

The right lacing system plays a crucial biomechanical role: