your fit stays consistent
Why Shoelaces?
Shoelaces are the primary anchor between your foot and
your footwear. They control how your foot sits, moves, absorbs force, and
responds to the ground. When laces loosen—even slightly—the foot shifts. That
shift reduces stability, weakens power transfer, and increases the risk of
rolled ankles, slips, and injury.
Traditional shoelaces were never designed for modern movement.
Traditional shoelaces rely on basic friction, which decreases with sweat, heat, motion, and time. The more you move, the looser they get.
- That’s why traditional laces come untied.
- That’s why your ankles feel unstable after 20-40 minutes of activity.
- That’s why athletes re-tie during games.
- That’s why workers double-knot just to get through a shift.
This means BRCĒ laces never quit.
No Re-Tying
Better Ankle Stability
Grip tightly to footwear eyelets and uppers.
More Power & Control
Provide enhanced ankle lockdown, critical for performance and injury prevention.
Less Fatigue
Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.
the science behind BRCĒ Laces
A Micro-Grip Revolution in Textile Engineering.
How our laces work
Protected by U.S. Patent #12,408,733 and international PCT filings, BRCĒ’s Lattice Grip Technology™ re-engineers how materials grip and hold tension.
BRCĒ laces introduce engineered micro-ridge structures—think microscopic scales—woven throughout the lace fibers. When the lace is tied and tension is applied, these microscopic ridges interlock with one another, creating a dynamic mechanical grip that holds up under motion, sweat, pressure, and force.
Micro-hooks
Tiny protrusions that latch onto the opposite layer.
Micro-Ridges
Fine surface textures that interlock across layers.
BRCĒ laces give a stable, secure fit that stays even in intense and demanding sports. Our laces shake off sweat, impact, weather, cutting and pivoting, kneeling, climbing, lifting and stay tied through long training sessions and shifts.
Impact on Ankle Health & Injury Prevention
How Do Laces Affect Injury Risk?
Your ankles are your foundation. Nearly every athletic movement - cutting, sprinting, jumping, planting - depends on ankle stability. Even slight movement inside a shoe creates instability, increasing the risk of ankle
rolls, ligament strain, and chronic joint stiffness.
The Stats:
Ankle Sprains in Sports
Ankle sprains account for 45% of all sports injuries.
Ankle Injuries at Work
Over 3 million workplace injuries per year are tied to slips, instability, and uneven footing.
Loose Footwear can Causes Injuries
70%+ of recurring ankle injuries are tied to improper foot stabilization or loose footwear.
Most braces immobilize. Most taping restricts. Both weaken the ankle over time.
BRCĒ takes a different approach
We preserve mobility while improving stability at the source - secure,
consistent lace tension. When you foot is properly anchored inside the shoe:
Force Transfer
Force transfers efficiently.
Natural Movement
Joints track naturally
Consistent Alignment
The ankle stays centered and aligned
Stronger Footwork
Movement feels stronger, quicker, cleaner
